In what can only be described as “A Doozy”, DowntownFortWorth.com’s infamous annual letter-hunting contest, known and loved by many as both a drama-inducing local newspaper journalist bridge-burner as well as enabler of self-guided tours where entrants become hypnotized in their search of signage obscurities, the 10th installment promises to raise the bar in titillating fashion.

“Sure, it’s more challenging than ever, but the prize haul will justify all that time spent scrutinizing downtown’s vast array of fonts and bevel-styles,” explains Robert McKee, chief provocateur of Downtown Fort Worth.com’s Game and Wildlife Division.